PORTUGALIA

APAV

APAV is an NGO that educates, protects and supports victims of crime

1990 APAV was founded

2020 37 DAILY VICTIMS IN PORTUGAL AND 24 WERE WOMEN

2021 APAV JOINED YSL'S PROGRAM ABUSE IS NOT LOVE

PL
ZA

Partnership

Picture of Joao Lazara, President of APAV
"APAV appreciates YSL’s solidary gesture. The donation will be channeled towards awareness, prevention, and protection projects for victims of crime and violence."
João Lázara President of APAV

About APAV

APAV’s mission is to support victims of crime, their families, and friends, providing them with quality, free and confidential services. Providing practical, psychological, juridic, and social support. In addition, APAV aims educate and contribute with information through investigation and studies, as well as through trainings.

Through the program ABUSE IS NOT LOVE, 3.000 Portuguese students will be educated about Intimate Partner Violence.

PROGRAMIE

Abuse is not love: a 4 pillar program

1

Prevention begins with Education

A total of 3.000 Portuguese students will be educated about Intimate Partner Violence

2

Internal training of L'Oréal Luxe

APAV hosted a training seminar to the entire L'Oréal Luxe team focused on understanding and identifying abusive relationships. Then, providing a workshop to the front-line teams, giving them the tools and resources so that they become agents of change in their communities

3

Raising Awareness: Outdoor Advertising + TV in Portugal

OOH campaign through a partnership with JCDecaux, and feature in Portuguese daily TV morning show at SIC

4

Advocacy and PR

YSL Influencers Squad Activation, and Media Relations

Results

3000 Students trained
40 L'Oréal employees trained
2000 Outdoors + 1 TV presence

Want to talk? Contact your local association

Want to talk? Contact your local association

APAV is present with 69 proximity services spread across the Portugal. Supporting direct victims from 290 municipalities of the 308 existent (94% of national territory). Find more in their website.