United Kingdom

Women's Aid

Women’s Aid was born 46 years ago when a few refugees joined together to coordinate resources and actions to defend women globally.

Picture of Women's Aid Members

2020 LAUNCH OF THE YSL BEAUTY X WOMEN'S AID PARTNERSHIP

3 NUMBER OF WOMEN A FORTNIGHT (AVERAGE) WHO ARE KILLED BY A PARTNER OR EX PARTNER IN THE UK

1.6 MILLION NUMBER OF WOMEN WHO EXPERIENCED DOMESTIC ABUSE IN YEAR ENDING MARCH 2020 IN ENGLAND AND WALES

AE
US

Partnership

Picture of Nicki Norman, Acting CEO of Women’s Aid Federation
“It’s crucial for us to come together to raise awareness of domestic abuse. From educating children through to training YSL staff, it’s vital everyone has an understanding of abuse so abuse is recognised, more survivors can be supported and we can end Intimate Partner Violence.”
Farah Nazeer CEO Women’s Aid Federation

About Women's Aid

In the UK, YSL Beauty developed ABUSE IS NOT LOVE in partnership with Women’s Aid. The partnership is grounded on two strategic projects:

1) focusing on youth prevention and education on domestic violence and

2) through the Safer Futures project which includes the Expect Respect Toolkit, providing schools with age appropriate resources and tools to help understand what domestic abuse is.

Program

Abuse is not love: a 4 pillar program

1

THE SAFER FUTURES PROJECT

The project will train 40 new Schools Advocates over 3 years, supporting schools to develop whole school policies to address sexism and gender-based violence, benefit at least 12,000 children and young people.

2

THE EXPECT RESPECT TOOLKIT

This toolkit serves as a guide for teachers and professionals and contains age-appropriate activities that support children through primary education.

3

Internal training of the Yves Saint Laurent beauty teams

Workshops and training seminars are organized for YSL Beauty corporate and front-line teams to understand and identify abusive relationships.

4

CONTRIBUTION TO THOUGHT LEADERSHIP THROUGH RESEARCH

Contributions to research studies on youth and prevention, in an aim to open-source full industry collaboration against this crime.

Abuse is Note Love - YSL Beauty UK

Results

6,835 toolkit delivered to young people
5,212 Toolkit downloaded

Want to talk? contact your local association

Want to talk? contact your local association

Women’s Aid was born 46 years ago when a few refugees joined together to coordinate resources and actions to defend women globally. Today, this federation is composed of 250 organisations aiding female survivors of domestic violence. It also leads a national campaign on the topic to influence the market’s politics. Women’s Aid partnerhsipis grounded on two strategic projects.