Switzerland

HERZSPRUNG

Herzsprung is a national prevention program which was founded 2017 by Radix (Swiss Health Organization).

Two people making a heart with their hands

25 People dies as a result of domestic violence per year (2009-2018)

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Partnership

Picture of Gidèle Pinck, Program Leader
How can respectful relationships be formed? Young people learn this in the prevention program Herzsprung - Freundschaft, Liebe und Sexualität ohne Gewalt. Therefore, stereotypes are questioned and there is a practice on how to communicate feelings, needs and boundaries and how to respect those of others.
Gisèle Pinck Program Leader

About HERZSPRUNG

In Switzerland, Yves Saint Laurent Beauty developed ABUSE IS NOT LOVE in partnership with the non-profit organization Herzsprung. Herzsprung is a national prevention program which was founded 2017 by Radix (Swiss Health Organization). Herzsprungs’ goal is to educate people in the age between 14-18 on the subject of IPV and to support healthy and respectful relationships. Herzsprung developed an educational program which is implemented in schools through intermediaries. Between 2017 and 2020 174 intermediary trainers were educated. Those trainers did 92 workshops in different schools, which results into 1500 educated students.

Program

ABUSE IS NOT LOVE: A 4-PILLAR PROGRAM

1

Education of youth

The project will trainup to 40 new school trainers over per year, who will lead workshops in schools with students. The main goal is to educate them on the topic of IPV and to support healty and respectful relationships. Over the next 3 years, the program will benefit at least 1000 children and young people.

2

Digital Campaign

Herzsprung will develop a landing page, with the most important information and sources for help. The digital campaign will be redirected to this landing page

3

Internal Training of the Yves Saint Laurent Beauty teams

Workshops and training seminars are organizedfor YSL Beauty corporate and front-line teams to understand and identify abusive relationships. These workshops give them the tools and resources, not only for themselves, but to be agents of change in their communities.

4

Contribution to Thought Leadership through research

The brand aims to have a long-term impact on the fight against Intimate Partner Violence through contributions to research studies on youth and prevention. The published findings on barriers to prevention of IPV are an aim to open-source full industry collaboration against this crime.

Results

1 Million Youtube impressions
35 L'Oreal Employees trained

Want to talk? contact your local association

Want to talk? contact your local association

Herzsprung is a national prevention program which was founded 2017 by Radix (Swiss Health Organization). Herzsprungs’ goal is to educate people in the age between 14-18 on the subject of IPV and to support healthy and respectful relationships.